Post by parverj9x10 on Feb 20, 2024 9:50:49 GMT
It's not uncommon these days for a metal garage retailer to publish an infographic about animal life expectancy or a bingo company to publish a blog post about sexual fetishes, all in the name of link building. It's certainly more creative than old-fashioned link building tactics like spamming comments sections and backlinks to your clients' websites. But the end goal is the same getting links. Vanity Metrics There is no doubt that getting links is the raison d'être of digital PR. The question is why so many digital PRs dress it up differently. Many times loosely related campaign metrics are thrown broadly into the measurement mix. middle. These indicators have managed to evade scrutiny in most cases.
But one thing is for sure these numbers don't translate to any accurate data-driven ROI measure. Below are some examples of such metrics. Social Engagement Social engagement metrics often include likes, comments, social Country Email List shares, and even social mentions all rolled into one. The value of each of these types of social engagement has so far been impossible to measure. The metric doesn't even take into account whether the sentiment behind engagement is positive or negative. If you really want a social metric that correlates to ROI, log in and measure conversions from social channels. In most cases you will hardly see the impact of digital PR. Why because digital PR exists to not social media.
Audience audience has always been a key indicator in traditional public relations. But the fact that we can actually measure things in the digital world right now is shaky. Audience metrics typically estimate the number of eyeballs that may be obscuring any website linking to you. If The Daily Mail links to you your audience metrics will skyrocket. Why because the Daily Mail is a popular website. Did you sell anything as a direct consequence of it? Did it have any trackable commercial impact on your business? That metric might still be relevant given expert commentary for media coverage. But in many digital PR cases this metric is mostly irrelevant because in those cases the story is just irrelevant to the business.
But one thing is for sure these numbers don't translate to any accurate data-driven ROI measure. Below are some examples of such metrics. Social Engagement Social engagement metrics often include likes, comments, social Country Email List shares, and even social mentions all rolled into one. The value of each of these types of social engagement has so far been impossible to measure. The metric doesn't even take into account whether the sentiment behind engagement is positive or negative. If you really want a social metric that correlates to ROI, log in and measure conversions from social channels. In most cases you will hardly see the impact of digital PR. Why because digital PR exists to not social media.
Audience audience has always been a key indicator in traditional public relations. But the fact that we can actually measure things in the digital world right now is shaky. Audience metrics typically estimate the number of eyeballs that may be obscuring any website linking to you. If The Daily Mail links to you your audience metrics will skyrocket. Why because the Daily Mail is a popular website. Did you sell anything as a direct consequence of it? Did it have any trackable commercial impact on your business? That metric might still be relevant given expert commentary for media coverage. But in many digital PR cases this metric is mostly irrelevant because in those cases the story is just irrelevant to the business.